OUR STORY

BRUCE BUFFER, THE LEGENDARY SPORTS ANNOUNCER AND VOICE OF MMA, BRINGS YOU HIS VISION FOR A CLEAN FUNCTIONAL ENERGY DRINK.

IT'S TIME FOR SOMETHING BETTER

Bruce set out with two core beliefs when developing IT’S TIME Energy. Firstly, he insisted on a natural, functional performance drink that stood tall among the high sugar/artificially sweetened drinks that make up the traditional Energy sector. The second belief Bruce insisted on was he wanted to develop a drink that could be utilized by professional athletes as part of their strict training regime as well as helping everyday warriors achieve their PBs in the gym and those looking to make healthier everyday lifestyle choices.

BUILT FOR ATHLETES

Bruce has been a dedicated pupil of Martial arts for over 40 years and has studied Judo, Kick Boxing and Tang Soo Do. Bruce holds a second-degree black belt in Tang Soo Do and is an experienced surfer who can often be found on the beaches of Southern California. Health and clean living are an important part of Bruce’s life, and this simple message forms the backbone of IT’S TIME Energy.  

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